Join us for this unique talk, only 40 seats available

China. You love it or you hate it. But if you’re leading anything that matters, you can’t afford to look away. Especially now, in times of geopolitical shake-ups and strategic discomfort, pausing isn’t a luxury, it’s leadership. Join us. Give yourself three hours to reset your thinking. And get challenged by a different take on Chinese business.

That’s why we invite you to a unique session on September 11th at Embassy of the Free Mind, Keizersgracht 123, Amsterdam, from 16:00 hrs to 19:00 hrs with Aldo Spanjaars.

Over his 25-year career in China, Aldo held top roles including VP Operations at Fosun Fashion Group, CEO of Lacoste Greater China, COO of Adidas Greater China, and co-founder of J. Walter Thompson Beijing. He currently runs his own consultancy, Dragon Strategies, and serves as COO of Edgevideo, a tech start-up.

His book Dragon Tactics reveals what lies beneath the success of Chinese companies. What can we learn from their creativity, resilience and ability to thrive in chaos? And more importantly: which of our own systems, assumptions and reflexes are standing in the way?

An evening designed to challenge your business thinking — with space for questions, dialogue and a proper drink to close.

Will you be there? Subscribe below and we will save you a spot.

“In the Future, China will be dominant. The U.S. will be irrelevant.”

The Guardian, May 2025